About Us

Welcome to BMW of Humboldt Bay. BMW of Humboldt Bay is the North Coast's exclusive full service BMW Center serving all communities in Humboldt County including Eureka, Fortuna, Arcata, Crescent City, and Garberville.  For the first time in Humboldt County history, you will be able to purchase, lease, or service a BMW Sports Activity Vehicle (SAV) right here in McKinleyville.  Come in and experience BMW's Ultimate Service which includes the industry's only FREE maintenance program on all new BMW's for 4 years or 50,000 miles. 

Now through March 1st, 2010, get 2.9% APR financing on approved credit through BMW Financial Services for up to 60 months on select new BMW models.
We have many new models in stock including the all new DIESELS, which now for a limited time include a $4,500 Eco Credit. The new 335d is most fuel-efficient diesel in its class with an EPA Highway rating of 36MPG! 

We also carry a full line of pre-owned BMW's. Most of our pre-owned BMW's are Certified Pre-Owned by BMW and have an extensive coverage plan for 6 years or 100,000 miles from their original in service date.
Financing rates start at 0.9% APR for up to 60 months with BMW Financial Services on approved credit! Come in now to see our impressive inventory of new and Certified Pre-Owned BMW's.

Please stop by at our location in McKinleyville at 1795 Central Ave,  just 12 miles north of Eureka off of Highway 101 or call us at (707) 839-4BMW (4269) to see the exciting new BMW line up. 2010 models have arrived! 

Come in to see the all new 2010 550i Gran Turismo with a 4.4 liter, V-8 engine and 400 horsepower!